Questions
What are we launching?
Spring by Citi is a comprehensive solution to enable our clients to accept digital consumer payments through a new channel that is built specifically for online payments. Spring by Citi will provide clients with the ability to process cards, bank transfers and alternative payment methods, including eWallets, with bank account settlement, reconciliation and reporting.
Who is the target customer for the product or service?
Clients who sell direct-to-consumer, or plan to do so, via an online channel. See Q2 2020 Pilot Targeting Guidelines in the Appendix.
Why should a Client use this product or service?
Spring by Citi will give clients a single global channel to accept consumer payments. Integrating Spring by Citi into client platforms will be simple, and will provide their customers seamless access to their preferred payment options. This platform will offer full-stack payment processing in a secure banking environment and will eliminate intermediate payment steps.
How does this product or service relate to other Citi products?
Spring by Citi will integrate fully with our broader cash management offering, enabling Citi to provide an unrivaled end-to-end proposition for eCommerce. Citi’s clients can now enjoy the benefit of Citi’s FX and liquidity capabilities for their consumer payment flows, in addition to their larger value commercial flows.
Initially, the United States and United Kingdom. We will add an additional 10 markets by the end of 2020.
Initially, the United States and United Kingdom. We will add an additional 10 markets by the end of 2020.
What do we want our best client to say about the product or service at launch?
This is incredible. We were looking for a truly global banking provider to support our sales and simplify payments, so that we can scale consistently and quickly through a single platform.